About Me
Hi! I'm Ginny, a creative problem solver—
— is how I'd normally introduce myself, but what does that even mean? For a girl who has been in the creative industry for 16+ years already, it means taking problems — limited brand presence and purchase channels online, zero branding for a mental health and wellbeing affinity group for the organization, no easy way to track how many trading cards you're missing for your collection, and more — and providing intuitive, frictionless, and often simple solutions to them.
Throughout my creative journey, I have played a key role in winning business pitches for clients like Procter & Gamble, The Coca-Cola Company, and Jollibee Foods Corporation. I helped establish the online presence of The Coffee Bean & Tea Leaf, USSC, Jewelmer, Nissan, and PHINMA group of companies, and grew their partner agencies’ digital footprint into a strong multi-million businesses in just four years.
At present, I drive creative direction and quality assurance for Amazon's Design Operations team, providing detailed feedback to artists and content generators and working closely with them through live design sessions.
Experience
Production Manager
Amazon
September 2022 - Present
Led a team of many as 30+ digital artists to deliver high-quality output at high efficiency that end customers across the globe can enjoy. With her guidance, the team was able to exceed the organization's productivity and quality benchmark by ~5% month on month. At present, Ginny drives art direction for Design Operations Team, collaborating with 3D designers and content generators. She provides detailed creative input and leads live editing sessions that enable high-quality output that are seen in Amazon’s different marketplaces, while also leveraging AI to solve persistent organizational concerns by creating tools like a design-to-email HTML plugin, resource management platform, workload tracking application, audit flag Photoshop plugin, and more.
Digital Account Director, UX/UI Designer
Elevation
September 2018 - September 2022
Led the web design and development business of Elevation, providing digital planning services, execution, launch, and performance reporting services to The Coffee Bean and Tea Leaf, the PHINMA Group of Companies, Jewelmer, V!, USSC, W Group, and more. Elevation's digital business grew from five websites to 30+ websites in just 12 months, and brought in +500% increase in revenue to the company.
Product Designer
Imfree, Inc.
March 2017 - September 2018
Created the user experience, implemented the user interface, and provided user experience copywriting for the Imfree mobile application.
Art Director for Content
TBWA\Santiago Mangada Puno
November 2015 - March 2017
Established the digital branding and presence for Alaska, Nissan, Tokyo Tokyo, Oishi, and Ayala, and ensured proper implementation across digital channels.
Multimedia Designer
MediaCom (WPP Media)
June 2010 - October 2015
Conceptualized and created winning presentation decks and videos for local, regional, and global pitches (Coca-Cola Malaysia, Indonesia, Singapore and Vietnam, Jollibee Foods Corporation for Philippines, Diageo for Vietnam, and Fonterra, Amway, and Revlon). Ginny also established the digital identity for Mediacom and its clients, ensured strict implementation across all digital channels.
Bachelor of Arts, Multimedia Arts
De La Salle-College of Saint Benilde
2006 - 2010
Honorable Mention (3.49 GPA), Senior writer — Benildean Press Corps